RUCKER INSIGHTS
Know where you stand. Decide what comes next. Build it with intention.
Whether you're trying to get control of your money, figure out if a business idea is worth pursuing, or make an existing organization work better, Rucker Insights provides practical tools, coaching, and advisory support to help you move forward with clarity and discipline.
FINANCIAL COACHING
You don’t need another budget you never look at. You need a plan you can actually use.
Rucker Insights Financial Coaching helps you get clear about your money, organize the decisions in front of you, and build the discipline to follow through.
We work together on the financial realities that shape your options: cash flow, obligations, debt, savings, investing, financial priorities, and the habits behind your decisions.
FINANCIAL TOOLS
Prefer to work on your own?
Start with the financial tool that matches what you want to organize. Each tracker is a licensed Google Sheets workbook designed to help you see your numbers more clearly and make more informed decisions.
See where your money is going, what is coming due, and whether your plan actually works before the month gets away from you.
The Rucker Insights Budget and Cash Flow Tracker is a beginner-friendly Google Sheets budget planner designed to help you organize your income, bills, planned expenses, debt payments, savings, and day-to-day cash flow in one place.
Instead of looking only at a monthly total, the tracker helps you understand when money comes in and when money goes out—so you can see potential shortfalls earlier, plan around upcoming obligations, and make more intentional financial decisions.
What can you track?
Monthly income
Recurring bills
Planned expenses
Debt payments
Savings contributions
Budgeted versus actual spending
Needs, wants, and savings
Daily cash flow
Starting and ending cash balances
Potential cash shortfalls during the month
Why cash flow matters
A budget can tell you whether your income should cover your expenses overall. Cash-flow planning helps answer another important question:
Will the money actually be available when each expense is due?
That distinction can help you identify periods when your balance may run low even when the month's numbers appear workable overall.
Who is this tool for?
This tracker may be helpful if you:
want a clearer picture of where your money goes
are building a budget for the first time
have bills and income arriving on different dates
want to reduce overdrafts or late-payment risk
are trying to coordinate debt repayment and savings goals
want to compare what you planned to spend with what actually happened
prefer managing your financial plan in Google Sheets
You do not need advanced spreadsheet or financial experience to get started.
Built specifically for Google Sheets
This product is designed for Google Sheets and is not designed for Microsoft Excel.
Protected formulas and built-in calculations help the workbook perform its intended functions while leaving the appropriate areas available for you to enter and maintain your financial information.
How you'll receive your tracker
Your purchase includes one personalized, licensed Google Sheets workbook.
After checkout:
Use the email address associated with the Google account you want to use with your workbook.
The Squarespace Download Item provides your product-access guide.
Your personalized workbook is delivered separately by email.
Open the workbook while signed into the authorized Google account.
A Google account is required.
If your workbook email has not arrived within one hour, check Spam and Promotions and then contact aj@ruckerinsights.com with your order number and checkout email address.
Your license
Your purchase provides a license to use your authorized copy of the Budget and Cash Flow Tracker. It does not transfer ownership of the underlying Rucker Insights workbook, formulas, design, or intellectual property.
Downloading, printing, creating unauthorized additional copies, redistribution, resale, and unauthorized sharing are restricted.
Review the Digital Product License →
Prefer some help building your financial plan?
The tracker can be used on its own. If you want support understanding your financial picture, setting goals, and following through on your plan, Rucker Insights also offers weekly financial coaching.
See your dividend income, holdings, cost basis, and portfolio activity in one organized view.
The Rucker Insights Stock Dividend Tracker is a Google Sheets portfolio tracker designed for investors who want a clearer way to organize dividend-paying stocks, ETFs, REITs, and other income-producing holdings.
Instead of checking multiple brokerage screens or manually piecing together dividend payments and position information, the tracker brings key portfolio information into one workbook so you can understand what you own and how your investment income is developing over time.
What can you track?
Stocks, ETFs, REITs, and other supported holdings
Shares owned
Average cost basis
Current market prices
Position values
Dividend income
Capital gains and losses
Holding periods
Portfolio activity
Income-producing investments in one organized view
Understand the income your portfolio is producing
Dividend investing involves more than watching a stock price.
The Stock Dividend Tracker helps you connect your holdings with the income they generate, so you can better understand how individual positions contribute to your broader investment portfolio.
Google Sheets market-data functionality can also help keep supported market information current without requiring you to manually update every price.
Who is this tool for?
The Stock Dividend Tracker may be useful if you:
own dividend-paying stocks or ETFs
invest in REITs or other income-oriented securities
want to organize holdings across your portfolio
want a clearer record of dividend income
are tracking cost basis and market value
want to see capital gains and losses alongside dividend income
use income-focused or covered-call ETFs
prefer organizing investment information in Google Sheets
You do not need to be a professional investor or advanced spreadsheet user to use the tracker.
Built for Google Sheets
The Stock Dividend Tracker uses formulas and available Google Sheets market-data functionality to help organize investment information and supported market prices.
The workbook is designed for Google Sheets and is not designed for Microsoft Excel.
Market information supplied through third-party data sources may be delayed, unavailable, or subject to changes outside Rucker Insights' control.
Educational tool — not investment advice
The Stock Dividend Tracker is designed to help you organize and understand information about investments you choose to track.
It does not recommend securities, tell you what to buy or sell, or guarantee investment performance, dividend payments, market prices, or future returns.
Investment decisions remain your responsibility.
How you'll receive your tracker
Your purchase includes one personalized, licensed Google Sheets workbook.
After checkout:
Use the email address associated with the Google account you want to use with your workbook.
The Squarespace Download Item provides your product-access guide.
Your personalized workbook is delivered separately by email.
Open the workbook while signed into the authorized Google account.
A Google account is required.
If your workbook email has not arrived within one hour, check Spam and Promotions and then contact aj@ruckerinsights.com with your order number and checkout email address.
Your license
Your purchase provides a license to use your authorized copy of the Stock Dividend Tracker. It does not transfer ownership of the underlying Rucker Insights workbook, formulas, design, or intellectual property.
Downloading, printing, creating unauthorized additional copies, redistribution, resale, and unauthorized sharing are restricted.
Review the Digital Product License →
Want help connecting investing to the rest of your financial plan?
Tracking investments is useful, but investment decisions sit inside a larger financial picture that can include cash flow, debt, savings, risk, and long-term goals.
Rucker Insights Financial Coaching can help you organize that broader picture and work through your financial priorities week by week.
Understand what your income-producing investments are actually returning—not just what they are paying in dividends.
The Rucker Insights Yield ROI Tracker is a Google Sheets investment-return tool designed to help you evaluate dividend-paying stocks and ETFs by looking at more than yield alone.
The tracker brings together dividend income, capital gains or losses, holding period, invested capital, and margin usage so you can better understand the overall return generated by an investment.
A high distribution or dividend yield does not necessarily mean an investment has produced a high total return. The Yield ROI Tracker helps you look at income and price performance together.
What can you analyze?
Dividend income received
Purchase and investment amounts
Capital gains and losses
Total return
Return on investment
Holding period
Income-producing stocks and ETFs
Margin usage as part of your investment analysis
Performance of individual investments over time
Yield is only part of the story
An investment may generate significant cash distributions while its market value rises, falls, or remains relatively flat.
That means answering:
“How much income did this investment pay?”
is different from answering:
“What return did I actually earn?”
The Yield ROI Tracker is designed to help you evaluate both sides of that picture by combining income received with changes in the value of the investment.
Who is this tool for?
The Yield ROI Tracker may be useful if you:
invest in dividend-paying stocks or ETFs
use income-focused or covered-call ETFs
want to compare dividend income with capital gains or losses
want to understand total ROI rather than looking only at yield
use margin and want that capital structure reflected in your analysis
hold income-producing investments for different periods of time
want a clearer way to compare the performance of individual positions
prefer performing investment analysis in Google Sheets
You do not need to be a professional investor or advanced spreadsheet user to use the tracker.
Stock Dividend Tracker or Yield ROI Tracker?
The two tools answer different questions.
Stock Dividend Tracker helps you organize what you own, your holdings, cost basis, market values, and the dividend income your portfolio generates.
Yield ROI Tracker focuses more specifically on evaluating the return generated by an investment, combining income and investment performance into a broader ROI picture.
If your primary goal is portfolio organization and dividend tracking, the Stock Dividend Tracker may be the better starting point.
Explore the Stock Dividend Tracker →
Built for Google Sheets
The Yield ROI Tracker uses formulas and structured inputs inside Google Sheets to help calculate and organize return information.
It is designed for Google Sheets and is not designed for Microsoft Excel.
Market values and other information obtained through external or third-party data sources may be delayed, unavailable, or subject to changes outside Rucker Insights' control.
Educational tool — not investment advice
The Yield ROI Tracker is an educational and analytical tool.
It does not recommend securities, predict investment performance, determine whether an investment is appropriate for you, or tell you what to buy, sell, or hold.
Investment returns, dividends, market prices, and distributions can change, and past performance does not guarantee future results.
Investment decisions remain your responsibility.
How you'll receive your tracker
Your purchase includes one personalized, licensed Google Sheets workbook.
After checkout:
Use the email address associated with the Google account you want to use with your workbook.
The Squarespace Download Item provides your product-access guide.
Your personalized workbook is delivered separately by email.
Open the workbook while signed into the authorized Google account.
A Google account is required.
If your workbook email has not arrived within one hour, check Spam and Promotions and then contact aj@ruckerinsights.com with your order number and checkout email address.
Your license
Your purchase provides a license to use your authorized copy of the Yield ROI Tracker. It does not transfer ownership of the underlying Rucker Insights workbook, formulas, design, or intellectual property.
Downloading, printing, creating unauthorized additional copies, redistribution, resale, and unauthorized sharing are restricted.
Review the Digital Product License →
Want help putting your investments into a broader financial plan?
Investment performance is only one part of a financial system that may also include cash flow, debt, savings, reserves, risk, and long-term goals.
Rucker Insights Financial Coaching can help you organize the broader picture and work through your priorities week by week.
See what you owe, what is due, how much your debt is costing you, and how your balances affect the bigger picture.
The Rucker Insights Debt Tracker is a Google Sheets debt-management tool designed to help you organize multiple debts in one place and build a clearer plan for managing them.
Credit cards, student loans, auto loans, personal loans, installment plans, collections, secured debt, margin debt, and other obligations can quickly become difficult to track across different apps, statements, due dates, and interest rates. The Debt Tracker gives you one place to see what you owe and understand how those obligations affect your monthly finances.
What can you track?
Individual debt accounts
Current balances
Minimum and planned payments
Payment due dates
Statement closing dates
Estimated monthly interest
Total debt outstanding
Total monthly debt payments
Credit-card utilization
Cash required for debt payments
Different types of consumer and secured debt
Monthly debt information using month and year controls
Understand more than your total balance
Knowing how much debt you owe is only part of managing it.
The tracker is designed to help you also understand when payments are due, how interest affects your balances, how much cash your debt requires each month, and how revolving balances may affect credit utilization.
For credit cards, the workbook can also help you distinguish between payment due dates and statement closing dates so you can better understand the timing of your account activity.
Who is this tool for?
The Debt Tracker may be useful if you:
have multiple debts spread across different lenders or accounts
want one view of your total debt obligations
are creating a debt-payoff plan
want to reduce the risk of missing payments
are learning how interest affects what you owe
want to better understand credit-card utilization
are working to improve the way you manage credit and debt
prefer organizing your financial plan in Google Sheets
You do not need advanced spreadsheet or financial experience to use the tracker.
Credit utilization and payment timing
For revolving credit accounts, the tracker includes tools for monitoring utilization and organizing payment and statement dates.
These features are intended to help you better understand your accounts and plan your payments. They do not guarantee a particular credit score or credit-reporting outcome because lender and credit-bureau practices can vary.
Built for Google Sheets
The Debt Tracker uses formulas, dropdowns, and automated calculations inside Google Sheets to organize your information and reduce repetitive manual work.
It is designed for Google Sheets and is not designed for Microsoft Excel.
How you'll receive your tracker
Your purchase includes one personalized, licensed Google Sheets workbook.
After checkout:
Use the email address associated with the Google account you want to use with your workbook.
The Squarespace Download Item provides your product-access guide.
Your personalized workbook is delivered separately by email.
Open the workbook while signed into the authorized Google account.
A Google account is required.
If your workbook email has not arrived within one hour, check Spam and Promotions and then contact aj@ruckerinsights.com with your order number and checkout email address.
Your license
Your purchase provides a license to use your authorized copy of the Debt Tracker. It does not transfer ownership of the underlying Rucker Insights workbook, formulas, design, or intellectual property.
Downloading, printing, creating unauthorized additional copies, redistribution, resale, and unauthorized sharing are restricted.
Review the Digital Product License →
Want help building a debt strategy?
A spreadsheet can organize the numbers. Sometimes the harder part is deciding what to prioritize and following through consistently.
Rucker Insights Financial Coaching can help you understand your broader financial picture, establish priorities, and work through your plan week by week.
BUSINESS SERVICES
Start with the problem you’re trying to solve.
Whether you’re still deciding what to build or already leading an organization, Rucker Insights helps you clarify the situation, determine what matters next, and build a practical path forward.
I have a business idea and need help figuring out my next move.
An idea is a starting point—not proof that you should immediately build a company around it. We help you think through what you want, whether entrepreneurship fits that vision, what assumptions still need evidence, and what work should happen next.
We may work through questions like:
- Does entrepreneurship actually fit the life you want?
- Are your personal finances prepared for the investment and risk?
- What customer problem are you really trying to solve?
- What needs to be tested before you commit more time or money?
- What should your next practical move be?
I already run an organization and need it to work better.
Once the organization is real, the questions change. We help leaders clarify priorities, strengthen operating systems, address execution gaps, and improve the way important work gets planned, managed, and delivered.
Common areas of support include:
- Strategic planning and priority alignment
- Process improvement and operating discipline
- Project and program leadership
- Roles, accountability, governance, and decision-making
- Growth, execution, and organizational improvement challenges
HOW CUSTOM WORK BEGINS
A clear problem comes before a proposal.
Submit a service request describing the problem, goal, or opportunity you want to work through.
A substantive consultation helps clarify objectives, constraints, priorities, and what meaningful improvement would look like.
When an engagement makes sense, Rucker Insights develops a scoped proposal around the outcomes, options, timing, and responsibilities.
Client Testimonials
“Rucker Insights improved our sales force by motivating our analysts, empowering our managers with unique sales activity insights, and increasing transparency across our entire sales operation.”
— EDDIE W., VANGUARD SECURITY CEO
“Rucker Insights (RI) has been one of the most influential partnerships we have had. RI gives valuable and informative advice to help Continuity put together the proper strategic plans to facilitate growth for our company. Whilst working together, we have become more knowledgeable within this constantly changing business climate and now feel prepared to package and sell our business. If I had to start another business, Anthony Rucker at Rucker Insights would be the first phone call I'd make!”
— TROY D., CONTINUITY LLC CEO
"Rucker Insights was instrumental in our expansion efforts, providing a tailored MOU template that solidified our partnerships and drove sales revenue growth. Their commitment to equity, inclusion, and personalized service, combined with their professional and collaborative approach, directly contributed to our success in expanding our training services to more communities. Their strategic planning and implementation services were invaluable, going above and beyond to ensure our objectives were met with professionalism and expertise."
— LUKE K., TRUE COMMUNITY CEO
Meet the CEO
Anthony Rucker, CSM, PMP
Coach, Trainer, Project Manager
YOUR NEXT STEP
You know where you stand. What comes next?
Start with the area that matters most right now. You don’t have to solve everything at once—you just need a clear next move.
Not sure where you fit? Tell us what you’re working through.